The most searchable URL should include your name or keywords that your target audience is likely to look for. External links are not the only thing that matters for SEO, internal links (the links within one’s own website) play a large role in SEO as well. Creating an XML sitemap can also be a good way for larger pages to help search engines discover and crawl all of the site’s pages.

If you run a real-world business, your online search competitors are often very different than your real-world ones. Tools like Domain Analysis can help you figure out who your real competitors are. Breadcrumbs might seem like a tiny part of BHS Links Google search, but they can have a significant impact on your overall traffic. Experiments have shown that there’s no right answer when it comes to breadcrumbs, but typically, having a compelling, keyword-rich structure is known to help. But first, you need to know exactly what people are searching for, e.g. the “keywords” they use. Fortunately, when you are beginning, there are basic practices you can take to cover the bases.

• By understanding and catering to the search intent of your target keywords, you align your content with the needs and expectations of your audience.
• While WebFX offers monthly SEO plans, don’t expect a one-size-fits-all approach to SEO.
• In one case, a travel business was dropped during a slow period (when the COVID-19 pandemic peaked).
• Fortunately, every major keyword research tool on the market, like Semrush, has a keyword difficulty score that takes the first page competition into account.

Audit Your Site for SEO Problems

Working on search engine optimization involves numerous factors and practices. SEO strategies are constantly evolving to keep up with the dynamic search engine algorithms. When people search for “doctors near me” or “pet stores near me”, search engines will identify their locations through their IP addresses and present relevant results accordingly. To get a spot on local search results, it is necessary to optimize your local SEO. Technical SEO is the process of optimizing your website’s technical aspects to ensure it meets the criteria of a search engine algorithm. This includes speed optimization, mobile-friendliness, and website architecture.

Write or update your content

Say you move a page from example.com/young-dogs/ to example.com/puppies/. Search engines and users need a bridge to cross from the old URL to the new. As you’ve just learned, making sure your site gets crawled and indexed is a prerequisite to showing up in the SERPs. If you already have a website, it might be a good idea to start off by seeing how many of your pages are in the index. This will yield some great insights into whether Google is crawling and finding all the pages you want it to, and none that you don’t. Jes Scholz digs into the foundations of search engine crawling in this Whiteboard Friday episode.

Keywords is the most basic process in SEO because it aims to serve the most relevant information to its users. Clearscope uses artificial intelligence to suggest relevant keywords and phrases with a focus on natural language. It helps keep your content aligned with what search engines are looking for. Don’t be fooled by its placement at the end—this step is just as critical as any on-page tactic. A fully optimized GBP acts as a dynamic ambassador for your brand, sending powerful geographic signals to both users and search engines.