Google shows relevant information about the webpage (where the image appears) in Google Images results. Google uses optical character recognition (OCR) to read text in images, such as in Google Photos and Google Lens. We’ve tested this repeatedly with Google Search and confirmed that words in images do get indexed. For effective image SEO, you still need to include descriptive text in all the places mentioned in this guide. In the SEJ webinar, Illyes called the content around the image (on the page or in a caption) “critical” to understanding the image. But in the SEJ webinar, Illyes said that you can put an image “pretty much anywhere on the page” and it can be picked up and shown in Google Images if it’s relevant to the query.

d. Focus on quality over quantity

It’s helpful to track how well your campaign keywords are doing in the SERPs, so you understand how to fine-tune your campaigns and improve rankings moving forward. Nikola Roza also applauds internal linking but with a different approach that of “internal links in the footer” which Roza says “are programmatic. They’re programmatic because they tell Google and users the ‘program’ of your site, i.e., the niche and theme.

• So I’ll start with an overview of the latest developments and opportunities in Google Images search.
• This is particularly important because it means that you are in control of your Google My Business listing and ensuring that it’s always accurate.
• Businesses with better ratings and more positive reviews often rank above competitors, making reviews essential for visibility and conversions.

Make sure to cover all aspects of the topic and offer valuable insights that address the user’s query directly. Optimizing your website content with location-specific keywords is essential for improving local rankings. In today’s digital landscape, understanding how to improve search engine rankings and unlocking Google rank factors is crucial for businesses and individuals alike.

User Experience (UX)

Backlinks (links posted on a third-party website that link back to your website) play a massive role in Google’s algorithm. So, one of your main goals should be to SEO Anomaly get visitors to share your posts on social media. And, you can only expect visitors to do that if you post high-quality content regularly. If your keywords rank at or near the top of Google’s search results, boundless traffic will follow. Conversely, a lack of visibility in the SERPs will leave your site struggling to attract organic traffic, regardless of its quality. It’s important that you continue monitoring this report because keywords can increase or decrease in rank based on several factors.

Use words like “Learn more about our services in City Name” to improve SEO and user experience. Today’s digital ecosystem requires mobile local search engine optimization as more customers utilize their phones for information and services. Mobile responsiveness affects website performance, user experience, and mobile-first indexing, making it crucial to local SEO. The primary goal of Google’s ranking algorithms is to offer the most relevant and useful results quickly.

I remember the first time I tried to find a reliable website rank tracker. I was juggling multiple SEO tasks, and I needed a quick, no-fuss solution to see where my site was showing up in the search results. If you need effective SEO solutions, explore the best website rank finder tools recommended for speed and simplicity. Older sites have longer history, which makes an impact on the site’s ranking. If the site has been owned by the same contact and has been operational for a long time, Google views it positively. However, the intent of the search is much more focused on finding an accountant rather than anything else.

Google is not going to outright claim that links are a surefire ranking factor if they can be so easily manipulated. Yes, it might be technically possible to rank without links, but more often, links do improve ranking. In the early days of Google, links quickly became the most leveraged spam technique for ranking.