It’s also critical that your company invests in an SEO audit at the beginning of a new digital marketing or SEO strategy. With this proactive step, your company — and agency — launches the best possible campaign. While you may not need audits as frequently as a company that manages their SEO in-house, a routine audit still offers value.

A 404 is a “page not found” error, generally caused by broken links and images within your site. For example, if a page on your site links to a piece of content that has since been deleted, anyone who clicks that link will get a 404 error. As with beefing up thin content, there are certain pages on your site where it’s not going to be feasible to fully optimize for target and ancillary keywords. You’ve squeezed “employee scheduling software” onto your homepage in multiple places. That’s a keyword best reserved for a blog post (check out our SEO blog post templates here).

The best tools tell you where you’re at and offer actionable strategies for improving. So when I audit a customer’s site (or mine), I tend to take a pretty fine-toothed comb to all of these. Doing periodic audits on websites draws a direct line to organic traffic, securing rankings, and increasing revenue. It can analyze your site’s backlink profile and troubleshoot its indexing issues.

• To improve this, ensure images and embedded videos have dimensions, and avoid inserting new content above existing content unless in response to a user’s action.
• AgencyAnalytics also lets you create custom logins for your clients.
• We’ll provide you with a detailed SEO audit proposal, outlining your websites biggest SEO challenges and solutions to fix them.
• In the past, too much duplicate/common content would see your whole site slammed.
• Each issue is properly categorized, shows its importance and tells you how many pages are affected by it.

For example, the core update in August 2018 appeared to largely affect health, fitness, and medical sites that failed to demonstrate expertise, authoritativeness, and trust (E-A-T). In fact, Barry Schwartz, a prominent blogger, dubbed it the “Medic” update. If it says anything other than “No issues detected,” read our Google penalties guide. To check for manual actions, go to the Manual actions report in Google Search Console. The fastest way to check whether you’ve been hit by an update is to plug your URL into Ahrefs’ Site Explorer and see if any traffic drops align with an update.

Google AdSense Guide: increase earnings and escape low CPC

This can uncover untapped niches or long-tail keywords that you might have overlooked. The next item on the list is benchmarking your SEO performance against competitors. This is necessary because the performance of your competitors impacts SEO Anomaly your chances of achieving higher rankings for related keywords.

Content analysis

Broken pages occur when a resource on your website ceases to exist. Sometimes, these resources still have internal links pointing to them or have backlinks from other sites. If you’re not using either of those tools, try the Top Pages report in Ahrefs Site Explorer. This shows the pages on your website sorted by estimated search traffic they receive (from high to low). How your business chooses to utilize social media has SEO ramifications. Google and other search engines pay attention to your social media presence, followers, and engagement.

So, before diving into any individual factors, let’s run a website crawl with Seobility.. While you’re there, take note of your WordPress version (under WordPress) and database version (under Database) as we’ll be using them in a moment. Shows you whether the site has any manual actions preventing it from ranking. If you’re not then grab a free certificate from Let’s Encrypt and follow our guide. And Core Web Vitals is actually part of a wider ranking signal called “Page Experience”.

Throughout the process, you will work with various team members at OuterBox and we’ll truly get to know your business. We hope the SEO audit is the first step in a long-term business relationship. Unsure why your website isn’t ranking higher in Google and other major search engines? As an SEO leader we provide SEO audit services that deliver a search engine optimization strategy for success. Site speed and page experience directly impact organic positions.

Since 2004, OuterBox has provided professional SEO audit services to hundreds of businesses across the country. From B2B SEO to eCommerce SEO, we have unrivaled experience crafting custom digital business solutions for enterprise organizations. We utilize software to protect our clients from algorithm updates and search rankings losses.