When a website links to your website, it signals to Google that the other site thinks highly of your content and is thus willing to link to it. Once you have identified keyword opportunities for featured snippets, you’ll have to optimize your content and on-page SEO to improve your chances of earning the placement. Featured snippets often appear at the top of the search results. They receive prominent positions and provide a more rich result, which tends to lead to better click-through rates. This is a bit of a cumbersome method of checking your keyword performance.

The more active and engaged you are with your reviews, the more trust you build with both Google and potential customers. A strong review profile will boost your rankings and make your business the obvious choice over competitors. Once your Google Maps presence is primed for search engines, it will keep working for you. No monthly costs or pay-to-play — just a powerful, cost-effective way to make sure the right customers find you at the right time.

Internal links are links from one page to another within your website. They’re used for internal navigation, allowing visitors to move from A to B. Note that if your CMS already has a predefined, ugly URL structure, it’s not a huge deal. And it’s certainly not worth jumping through countless hoops to fix. Google is showing the full URL for fewer and fewer results these days anyway.

Conversion rate optimization (CRO) involves modifying all elements on an app’s store listing that impact the likelihood of a user downloading it. Be mindful that stuffing the text with the exact keywords over and over will get you penalized, so make sure to pay attention to it. Google is becoming more strict in its guidelines about what keywords are not allowed in the app’s metadata and descriptions.

The best way to start isn’t with fancy tools, but just to make a list of at least five main topics that your customers care about and that are closely related to your product. A simpler site structure makes it easier for search engines to crawl your site and rank your products. In this Shopify SEO guide, you will learn how to optimize your store to rank higher on Google in 7 easy steps. In addition to demonstrating your expertise within this niche, this method BHS Links also helps with your site structure, which we’ll talk about later. Since the cluster pages link to and from the pillar content, as well as to each other, this keeps all of your links tightly organized around the same topic.

Improve Your On-Page SEO to Rank Higher on Google

This means it would be easier to rank for than the keyword, business ideas (example provided below). Domain Authority and Page Authority are terms used by SEOmoz.org to quantify how authoritative a site or page is overall. This goes back to my example of getting a link from CNN.com being more important than getting a link from a weak site. If you can get a link from a high page authority page, this is likely to help your ranking. By simply optimizing the titles of your articles, you could see the difference between almost no traffic to lots of free Google traffic. If you are looking for ways to brainstorm for great article ideas, read this.

You can’t just take a “publish and pray” approach to content marketing and HOPE that people link to you. Which is the type of thing that bloggers and journalists LOVE to link to. It was getting a decent amount of search engine traffic every month. It’s no secret that how fast your site loads (page speed) has long been a Google ranking factor.

What is search engine optimization?

For many business owners, website optimization is more technical than they have time for. Optimizing for these factors is the key to ranking higher, attracting more customers, and staying ahead of competitors. Next, we’ll walk through 12 proven strategies to improve your rankings in Google Maps SEO and get more customers through your doors. However these improvements are incremental because of the wide variety of sites and topics makes it so that one change won’t affect all sites equally.

• SEO rankings can shift frequently, making it essential to monitor your positioning over time.
• They’ve either been incorporated into successor systems or made part of our core ranking systems.
• In short, technical SEO refers to making sure that your website is designed in such a way that search engines will be able to crawl and index it easily.
• In the Positions section, you will find a complete list of all the keywords for which the website ranks.

The advertiser with Ad Rank of 50 (in the second position within the top ad location) will have 1 impression on top. This feature gives searchers the option to send a text message to your phone directly from your Google Business Profile. With 82% of smartphone shoppers (92% for millennials) using their device for local search, this is a great opportunity for customers to get in touch with you. Google will embolden keywords in your reviews to further validate relevancy. Attributes are not specific to the Google My Business platform (review sites like Yelp have them, too).

For more opportunities to optimize for Google’s ranking factors, follow our easy 10-step SEO audit, or you can use our free Website Grader tool to do it for you. Or, check out our full range of digital marketing solutions to learn how we can help with your SEO. As mentioned earlier, search engines work by crawling and indexing different pieces of content on your website. Internal links refer to any hyperlink that points to another page on your same website. Apart from this, high-quality backlinks from reputable websites signal to search algorithms that your content is valuable and deserving of higher search rankings. Link building boosts your blog’s authority and credibility in the eyes of search engines, leading to higher blog rankings.