If you want to use Rank Tracker to check your keyword performance, you must upgrade to a paid plan. Once the data comes in, you will see graphs showing the overall trend for the provided keywords. There is also a chart showing the daily ranking for each keyword and the difference in position from the previous day. To get started, you add the keywords that you want to track to the tool. You’ll need to specify the location and the language of the searcher in the settings for each keyword. With the Rank Tracker tool, you can track your website’s keyword ranking to see where you stand and how your positioning is changing over time.

Competitor Keyword Gap Analysis

Broken links occur naturally because websites often remove or redirect pages. When used correctly, they can help improve your SEO rankings. This is one ranking factor that many businesses (and even some advertisers) seem to miss. All else being equal, if you’re willing to pay per more click than your competitors, you’re more likely to show up often and in top-ranking positions.

Leverage Google Posts

“And I’ve seen where people do research and say, ‘I’ve figured out that if you have a lot of branded searches…’ That’s kind of valid in some sense. You can then shape an article around this, making sure you regularly use the keyword “engraved bracelet for men” in the text. It refers to how the audience perceives their interaction with a webpage beyond its informational value. Google assesses page experience based on several key signals, including Core Web Vitals, mobile-friendliness, safe browsing, HTTPS security, etc. Refer to our dedicated tutorial on on-page SEO to improve your on-page SEO and rank higher on Google.

Ways to Increase Traffic to Your Website

This means that you shouldn’t expect a rankings boost simply because you added schema to your page. Regardless, at this point you have all the tools you need to create high-quality content. On the last note, it’s typically ideal to link internally to one of your own pages if you can, but don’t be afraid to link to other websites.

• If you have an additional question, drop it in the comments section below this article.
• When you understand these data points ahead of time, you can create content that exactly fills an existing need.
• Regardless, at this point you have all the tools you need to create high-quality content.
• This can also help to improve your bounce rate (and by improve we mean lower, but more about this later).

If you already have a page that aligns with your target keyword’s search intent, update it. Improving existing rankings first is often a good idea, especially for keywords that rank on the second page. If you’re on page two, Google already views your page positively. You just need to outperform the competitors ranking above you.

For example, the page uses the exact keyword in the page’s title tag and the H1 tag. Also, the domain is very authoritative (Ahrefs Domain Rating of 73). We also found that the #1 results has an average of 3.8x more backlinks than the results rankings #2-#10.

I call this list my “how to get my business on top of Google search” questions. Chances are you’ll begin to see where your website is falling short and why it isn’t ranking with Google. A Google Business Profile improves your visibility and gives users information about you at a glance. For example, if you are ranking in the first position on Google for an extremely competitive and highly searched keyword, you SEO Anomaly don’t want to risk losing that. If an asset isn’t ranking, re-optimize it for relevance, search intent, engagement, and readability.

Yes, it helps; but your focus should really be on finding keywords to rank for with low competition, writing high quality content, and optimizing your titles. Integrating videos into your website can be an effective strategy to raise your dwell time. When users encounter compelling video content, they are more likely to remain on your site to watch, listen, or interact. This extended engagement positively influences dwell time, signaling to search engines that your site offers valuable, engaging content. Google Play features and tools relevant to ASO are especially helpful in addressing those ranking factors related to app quality and performance. Market intelligence includes information related to app category trends, performance benchmarks, app rankings, keyword data, and visual patterns.