You’ll want to build a solid SEO marketing strategy considering these digital advertising trends. Using one, you can rank well in search results and attract more organic traffic to your site, meaning people find and click on your content without paid ads. When you’re done here, you may also want to read my introduction guide on what is SEO to get an in-depth understanding of the topic.

An inexact estimation of how long a user spent looking at a particular webpage. An inbound link that originates from an authoritative, relevant, or trusted website. When, after entering a query, a searcher bounces back and forth between a SERP and the pages listed in those search results. A link that directs visitors to a page on a different website than the one they are currently on.

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You are busier than ever, thanks to leads flowing in from search engines. Partnering with a quality SEO firm gives you the expertise needed to generate more business from organic searches. As a result, SEO has changed from optimizing fixed criteria SEO Anomaly to working toward optimal user experience. Smart SEOs understand that they have to go beyond backlinks and content. They have to understand the needs of searchers in the context of a keyword.

SEO Glossary of Terms

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Use tools like Yoast SEO to test different versions and monitor click-through rates for better SEO performance. Good meta descriptions sound human while matching the search term. To optimize a meta description in SEO, you need to think like both a search engine user and an SEO strategist. It’s about weaving primary and secondary keywords naturally into the sentence, without making it feel forced. If a search term matches your description, Google highlights it in bold, giving your snippet extra visibility. But overloading your description with keywords will make it sound robotic — and users can smell that from a mile away.

• The term URL is usually short-hand for the letter-based web address (e.g., ) entered into a browser to access a webpage.
• An SEO company performs search engine optimization (SEO) as a service.
• The thing is that as an author, you can’t “bluff” your way through 2,000-5,000 words on your topic.
• The term “SEO” can also refer to a person, such as a “search engine optimization expert” or similar.
• Google and Bing catalog, index, sort, and arrange all web pages on the Internet to deliver the best search experience for users.