Whether you’re dealing with a drop in search traffic, planning a comprehensive site redesign, or simply need more website traffic and revenue, we can help. Explore our SEO services, our expert SEO training membership programs, our SEO tools, or our How to do SEO Guide. Discover what you’ve been missing and take the next step towards optimizing your online presence. Considering that Google processes billions of search queries daily, organic search results are a very large slice of a very large pie. And while there is some up-front and ongoing investment required to secure and maintain search engine rankings, every click that sends traffic to your website is completely free.

Improve Content Discovery With Content Curation

Specifically, using directories (or folders) to group similar topics can help Google learn how often the URLs in individual directories change.

In other words, those seemingly small factors, like keywords in URL, that on their own make up 1%, are not so small. Start by incorporating small business SEO practices and strategies from these search engine optimization categories. On-page SEO is the process of optimizing a page’s content, HTML elements, and structure to provide a BHS Links better user experience and increase your chances of ranking well. To rank prominently for your target keywords, you need to create quality content—accurate and original content that satisfies search intent.

You can also see how your competitors are ranking for the same keywords. For example, if the tool detects “# pages don’t have title tags,” you can click on it for more details and suggestions for improvement. The piece you’re reading right now (or any of our other blog posts) is an example of content creation for on-page SEO. After entering your domain, the tool will ask for some target keywords that are relevant to your niche. You can either manually input the URLs and specify the keywords you want to target for each page.

Measuring and Analyzing SEO Performance

Thus, it is important to know what SEO keyword research is and perform it efficiently. We have listed some of the best practices to improve SEO and keep you ahead of the competition. YouTube AI Overviews are now being tested in search results, highlighting relevant video clips from searches. Learn how to amplify your reach with a multi-channel strategy that delivers results.

So we decided to do the first large-scale voice search SEO study. Zombie pages are pages on your site that don’t bring in any traffic. So whether you’re new to SEO, or a seasoned veteran, I hope you get a lot of value from the techniques in this post.

• Back when search engines lacked a lot of the sophistication they have today, the term “10 blue links” was coined to describe the flat structure of the SERP.
• In general, the easier a link is for anyone to get, the less likely Google is to value it.
• There might be other tools out there that could fit in this list, but these are the ones that we have tried out for ourselves.
• Advertising revenues accounted for more than 76% of the $348 billion that Google generated in 2024.
• Optimize your website’s speed for improved user experience and search engine rankings.

Conducting monthly keyword research to identify quality keywords and update your content with the new keywords helps to stay relevant and keep your content high ranking. Another SEO strategy that SEO experts utilize is optimizing a website’s semantic markup. Using semantic markup can help with getting rich snippets displayed in the search results page, such as extra text, review stars and even images.